Watch this interview! The actual interviewer is not adequately prepared but the communication specialist is quite knowledgable on media relations!
Research is extremely crucial these days to insure getting ink for your client. You must know who the main writer is for the topic you are trying to pitch for your client. Another technique is presenting your story in a creative way, not just offering up another lame press release. Nowadays, a press release is ancient and people are now using case histories, pictures and anything else that might make the story stronger and more enticing for the writer/journalist to report on.
Well-written press releases, creative media kits and strong relationships with the media used to be enough to get great exposure for clients. However, now you must incorporate all the above along with other innovative ways such as blogs to grab the attention of the media.
The media is surged with phone calls daily from people trying to get a story published about their product or company. People in PR are beginning to realize the easiest way to stand out from the competition starts with having a creative idea for a campaign or product launch, not with mastering the art of standard forms of communication, which seems to not get your very far these days.
www.prdomain.com
Often times, you feel obliged to take reporters out to lunch to increase your chances of having your story published. This a good technique but you need to do your research. Print and broadcast reporters should be treated differently because print reporters often have ethics policies that say what reporters can and cannot accept. However, broadcast reporters do not really have these rules and most of them are expecting free lunches and gifts. People good at PR can think of creative ways to tie story pitches to a good gift according to www.101publicrelations.com/sr43.html
Follow this link to find out more innovative ways to get ink for your client:
www.gettingink.typepad.com
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1 comment:
Renee, good comments, albiet some are contradictory.You say the press release is dead, but then remind readers not to abandon the basic skills. Many good points. Watch your word usage.
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